How I Built a Personal Brand and Achieved Success Without Spending a Dime: My Journey from Aspiring Author to Social Media Influencer

You can put yourself into any position you want to be in and create your own luck. You just have to be willing to try, do the work and fail, and get up again. I have fulfilled every one of my dreams by putting myself out there.

In 2010, I finished my first book, “Birth of a Salesman,” which I messaged 968 publishers and agents about. 15 agreed to read it, 6 offered to publish it and I picked the 1 with the best distribution. I never spent a dime to publish it.

My publisher told me to open up every single social media account I could. I did, and over time, content and consistency, I have amassed over 300,000 social followers. I have never spent a dime doing this.

Furthermore, I reached out to every newspaper, radio station and podcast host I could with press releases and announcements, asking to be interviewed. I never spent a dime on marketing or publicity.

And I started booking shows! I was interviewed by my hometown newspaper, news station and radio station. I managed to miraculously get responses to be on shows with legends like Jeb Blount and Jeffrey Gitomer.

And over time and consistency and promoting others and creating my own podcast, I never had to ask to be on a show again. A personal brand and a social engine was born.

Social has been a huge part of my brand, and it has enabled me to connect with incredible people all over the world while hopefully having a positive impact on the success of others. I’m so very grateful.

If I can do it, truly anyone can.

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