What Is a Brand Story and Why Do Authors Need One?

By Johnna Lacey

When you hear “branding” or “marketing,” do you get that paralyzed feeling? Or get nervous because you are a writer, not a marketer? Does the term “brand story” make you break out in overly commercialized hives?

What is a “brand story” for authors anyway, and why do you need one? Shouldn’t your book speak for itself?

Your brand story is who you are, not what you do. Think identity and values, beyond any single essay or book.

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