What Rick Rubin Taught Me About Who My Book Is For

By Jennifer Wilson

While scrolling Instagram, I stumbled across a video of renowned record producer Rick Rubin talking about one of the central questions of art-making: who is it for? 

“The audience comes last,” he said, as he sat cross-legged in shorts and orange-tinted glasses. “I’m not making it for them. I’m making it for me. And it turns out that when you make something truly for yourself, you’re doing the best thing you possibly can for the audience.” 

Wait. What? 

Aspiring ...