Getting Social With User-Generated Video
[image error]User-generated video is becoming a hot commodity online as its value and advantages become more obvious. Marketing departments in particular understand how user-generated video can benefit their allocation of finances, time and resources while improving their efficacy in promoting a product, service or brand.
User-generated video is now more accessible through video capturing services that are available to any business or organization, no matter how small. Here are just a few benefits you can experience by investing in user-generated video:
Video Production at a Greatly Reduced Cost
Producing a commercial or high-quality video complete with a set, script and all the required equipment can cost thousands of dollars. Although user-generated video often lacks the production value, it’s plentiful and at a nominal cost. Since users create the video from their own devices in their home or office, there’s very little overhead for you and your business.
Unscripted Video is More Genuine, More Authentic
Consumers can tell when they’re being fed a well-scripted line. By contrast, they can also tell when a person is speaking on their own accord. By having your customers produce video testimonials or feedback, you let them put their feelings and thoughts into their own words. The result? A much more organic video clip that can be utilized in a number of ways.
More importantly, viewers will appreciate this openness, and it could help your business develop a greater sense of trust with your prospective consumer base.
User-Generated Videos Can Be Gathered Quickly, With Minimal Effort
While a traditional video shoot only allows for one subject to be filmed at once, user-generated video can be captured by a larger audience – all at once. It can quickly produce content in volumes far exceeding what a traditional day on set might provide. This gives your business a wide range of videos to use with very minimal effort invested.
Customer Engagement, Encouraged
Customers like to feel important to the businesses they frequent. Feeling important (and valued) encourages the belief that the business cares about customer satisfaction. The opportunity to contribute user-generated video can empower your customers and can help them feel like they matter (because they do!). Not only does this lead to more positive feedback and testimonials, but it also reinforces the consumer-business relationship that we all strive to accomplish through a stronger sense of trust.
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