Why Financial Advisors Should Include Location in Website Headings to Boost SEO and Google Ranking (Video)

Financial Advisor Focus

As a financial advisor, optimizing your website for local search is crucial for attracting clients in your area. Let’s discuss why including your location in the heading or subheading on your home page is essential for improving your SEO and Google ranking.

Local Client Acquisition

46% of all Google searches seek local information, indicating a significant opportunity to attract local clients.

By including your location in the heading, you increase the likelihood of appearing in local search results, making it easier for potential clients in your area to find your services.

Trust and Relevance

Financial advisory is a trust-based profession. Clients prefer local advisors they can meet in person.

Including your location in the heading reassures clients that you are accessible and relevant to their needs.

Why Google Prefers Location in HeadingsEnhanced Crawling and Indexing

Google’s algorithms prioritize headings (H1, H2) over body text for understanding the main topic and context of a page.

Search Engine Land notes that headings help search engines quickly determine the relevance of a web page to a specific query, including location-based searches.

Higher Ranking Signals

According to Moz, keywords in the H1 tag are one of the top-ranking factors for search engines. Including location in your H1 or H2 can significantly boost your ranking for local searches.

Pages with keywords in headings are considered more relevant, leading to better rankings compared to those with keywords only in the body text.

Metric for Ranking

H1 Tags: Including location in the H1 tag can improve rankings by up to 20% compared to body text.

H2 Tags: Using location in H2 tags also boosts SEO, though slightly less than H1, with an improvement of about 15%.

Body Text: Location keywords in body text alone contribute less to SEO, with an estimated improvement of only 5-10%.

Why Headings Are SuperiorImmediate Visibility

Headings are among the first elements users and search engines see. This immediate visibility means that location information in headings is processed faster and deemed more important.

Financial advisors benefit from this by being highlighted as relevant local options right away.

Structured Data

Google uses headings to understand the structure and main themes of a web page. Well-structured data helps Google accurately match search queries with your content.

Location in headings ensures that your services are prominently associated with your geographic area.

User Experience

Users skim headings to find relevant information quickly. Including location in headings meets user expectations and reduces bounce rates.

Think with Google reports that user-friendly websites with clear headings have a 32% higher chance of engaging users.

How Indigo Helps: Location! Location! Location!

Including your location in the headings of your website is a powerful SEO strategy. It improves local search rankings, ensures immediate relevance, and enhances user trust. Prioritizing headings for location keywords allows financial advisors to attract more local clients, improve their online visibility, and ultimately grow their business.

As experts in digital marketing for financial advisors, we at Indigo Marketing Agency want you to benefit from our proven tactics and best practices to get you seen online! 

Our cutting-edge SEO services are the solution you need to boost your rankings on Google and attract more high-quality traffic to your website.Speaking of websites, when we write your custom website copy, we optimize it for SEO, building the foundation for your digital first impression.Our Total Marketing Package tiers all include SEO optimization as part of a done-for-you strategy to streamline your efforts, save time, and deliver high-quality leads and referrals. 

While managing messaging and implementing strategies for financial advisors like you, our dedicated team focuses on local SEO and using headings effectively—so you can stay ahead in a competitive market, build a strong local presence, and free up your time to focus on your clients.

Want to hear more? Book a FREE strategy call with one of our marketing experts now!

Get Your Free SEO Audit Report Today

Get a comprehensive report that shows you how to improve your SEO and rank higher in search results. 

Our free SEO audit shows you how you can rank higher and look better in search results—without spending a dime. It’s perfect for financial advisors who want to learn how to:  

  Improve your website’s visibility and ranking.
  Get more leads and customers from organic search.
  Boost traffic to your website.
  Stop site bugs and issues in their tracks.
  Get your website ranked where it deserves to be.

FAQs Why is it important for financial advisors to include their location in website headings?

Including your location in website headings is crucial because it helps your site appear in local search results. This increases the likelihood that potential clients in your area will find your services when they search for financial advisors. Since 46% of all Google searches seek local information, optimizing for local search can significantly enhance your client acquisition efforts.

How does including location in headings improve SEO and Google ranking?

Google’s algorithms prioritize headings (H1, H2) over body text for understanding the main topic and context of a page. Including location keywords in these headings helps search engines quickly determine the relevance of your web page to location-based queries. According to Moz, keywords in the H1 tag are one of the top-ranking factors for search engines, leading to better rankings for local searches.

What are the specific SEO benefits of using location in H1 and H2 tags?

Using location keywords in H1 tags can improve rankings by up to 20%, while H2 tags can boost SEO by about 15%. These percentages are higher compared to the improvement of 5-10% seen when location keywords are used only in the body text. This makes headings a superior place for location keywords, as they provide immediate visibility and structured data for search engines.

How do headings with location keywords enhance user experience on my website?

Headings with location keywords provide immediate visibility and relevance, helping users quickly find the information they seek. This meets user expectations and reduces bounce rates, leading to higher engagement. Think with Google reports that user-friendly websites with clear headings have a 32% higher chance of engaging users, improving overall user experience.

How can Indigo Marketing Agency help optimize my website for local SEO?

Indigo Marketing Agency specializes in digital marketing for financial advisors, offering cutting-edge SEO services to boost your Google rankings and attract high-quality traffic. Our Total Marketing Package includes SEO optimization, focusing on local SEO and effective use of headings. We ensure your custom website copy is optimized for SEO, helping you build a strong local presence and attract more local clients.

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