Shortcuts

Shortcuts are good sometimes. For example, if I’m driving from Austin to San Antonio there might be a better route than I-35. That road is constantly under construction and traffic is unpredictable. Rerouting to the west and coming in on 281 might be the preferred option.

When we are trying to accomplish something great, it’s best to avoid shortcuts. To write a book or prepare for a podcast interview, you need to do research. You will do a much better job when you fully engage yourself. You owe your audience your best work. Nothing less is acceptable.

To do things the right way means you take the road less traveled. That road is a lot less congested than I-35, and you will meet some interesting people along the way…