Custom Fragrances Recreate What a Book Character Smells Like (and more)

Red wine spilled in a Birkin bag, smeared lipstick on suede, Maraschino cherry juice and stale cigarette ash. These are just a few ingredients in a new fragrance called Die Hot With A Vengeance, which also happens to be the name of a new book of essays by Sable Yong, a former beauty editor at Allure magazine. To accompany the book, she commissioned a scent from boutique parfumier Hoax Parfum, starting with the creative brief that she wanted the perfume to “smell like a rich, evil woman’s Birkin ...