Behind the Scenes Sunday
Let’s take a peek at the cogs inside the machine and talk about why I write and how I write on Behind the Scenes Sunday! Today I’d like to talk about the power of video marketing when it comes to selling books! What works for me, what hasn’t, and why I feel like this medium works for me as far as “advertising” my work goes.
There are a lot of different ways to market books once they’ve been published. I’ve recently started getting really excited about podcasts and their capabilities as far as reaching new readers and driving sales, for example. And we all know that nothing beats word of mouth buzz about a book. People are just more likely to read a book that’s been recommended to them by someone whose opinion they trust than by a random ad they see on the internet!
But sometimes, those ‘random internet ads’ can help create that word of mouth buzz. Video content can be an especially great way to get your book noticed by readers, get you as an author noticed by the public and just generally build your brand in some powerful and unique ways. I’ve found that creating videos that talk about my experience as a writer works more effectively than specific videos about my books, but you may find differently. Don’t be afraid to try different things and see what hits best for the audience you’re trying to reach!
More than all this, though, I think video marketing is great for me and my books because of one simple, but oh so important fact: I enjoy making video content. So often marketing is an arduous, painful task that authors take up under protest and without any joy. But for me, making video content is at the very least fun! And that counts for a lot. Marketing shouldn’t have to make you miserable. If at all possible, it should be something you like engaging in. I think if you do, that joy comes through in your content and hits your audience as well.
As always, if you’re interested in supporting me and my work, thank you: Hungry is the Night, my urban fantasy, is available on all major platforms, as are my classic murder mysteries with scifi twists, The Cadence Turing Mystery series!
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