Today's Tidbit... IGA's Football-Themed Incentive Program of 1942

Football sells. It grabs headlines and attracts attention, so many businesses align themselves with specific players, teams, and leagues. Others avoid paying licensing, royalty, or endorsement fees by associating themselves with the sport in general, such as when the Independent Grocers Alliance or IGA developed a football-themed incentive program in 1942, hoping to promote the sale of various grocery products.

Since I worked for several decades for a marketing services firm that pioneered the sa...