How to Write Good Survey Questions: The Essential Guide

by guest contributor, Martha Brooke

Quality output depends on quality input, and surveys are no exception. Do you want your output to be an actionable customer survey? Then, your input requires incisive, compelling questions. Want to know how to write good survey questions? Read on.

Prashanth Southekal, head of the Data for Business Performance Institute, says, “Companies...have tons and tons of data, but [success] isn’t about data collection, it’s about data management and insight.”

Well sa...