1940s make-up

Movie stars influenced the makeup of the 1940s. Joan Crawford’s lipstick shape “the smear” or Hunter’s Bow, created by Max Factor in the late ‘30s, was much copied. Going to the pictures was a popular way to spend an evening and the glamour of the movie stars was admired and copied by women everywhere...

The overall makeup look of the 1940s was natural, from pale to slightly tanned skin tones, penciled in brows, a lashing of mascara and a rosy glow to the cheeks, topped off with a splash of red lipstick glamour. The fashionable forties lip shape was deep, rounded and full. Lucious lips!