Residual Communication

I read this post about Residual Communication written by the British advertiser Dave Trott and it left a deep impression on me. You can read his post here. The idea is pretty simple – what do people remember from what we said, long after we said it. As a leader, I believe that we should obsess about residual communication. What do people remember the most after we had done sharing our vision, strategy or any idea. Our effectiveness as a leader depends on this. We will move on to other meetings a...