How to Build a Successful Small Press Book Tour

By Ellen Birkett Morris

Early in my career, I worked as a public relations assistant for my local indie bookstore. Part of my job was helping at author events. I saw thronging crowds show up for book signings by Kentucky basketball coaches and witnessed the genius of Amy Tan, who showed up with her support team, her best friend, and a purse-sized dog. To my young eyes these events were glamourous happenings that I could never imagine taking part in.

Flash forward too many years to menti...