Mastering Modern Selling: Unlock C-Level Deals – AI & Automation Tips for Sales Success! 🚀
Prospecting to C-Level executives challenges most salespeople, but it doesn’t have to. With automation, AI and humanity, I’ve opened 50 new executive relationships and booked 120 workshops in 2 months.
It’s a Moneyball approach. Mapping out the key relationships you need to achieve what you want to achieve, you can control the quality of your message, quantity of outreaches and consistency of execution of your prospecting.
With Microsoft Copilot, I can feed in the customer’s website and LinkedIn profile to craft the “perfect” message aligned to how we could be a unique and compelling partner.
As Brandon Lee says, however, you have to ensure you inject your humanity. It can’t read like AI. I use AI because I may be able to find some really compelling points from their site or LinkedIn page and craft a perfect message in 30 minutes or so, but AI will do it in seconds. What a time saver, right?
But you can’t let your critical outreach to this important stakeholder reek of AI, either.
Be brief, be brilliant, be gone. Most anyone will ignore long e-mails. The shorter and more direct on your unique value prop that stands out from the noise, and your ask for a meeting, the better.
Automation is critical as well; using Octopus CRM and Sales Navigator I can quickly export every C-level and VP-level from any organization.
Finally, never let any of your CRM or marketing leads lie dormant or untouched. Some of my greatest deals have been as a result of building community with those leads, passively educating, offering value and workshops and newsletters and webinars.
Thanks to these methods, I touch thousands of customers per month. The odds are ever in my favor.
How are you leveraging AI and automation and data to combine with humanity and boost your sales game?
Mastering Modern Selling
Tom Burton
Salesman on Fire
#ModernSelling #SalesAutomation #AIinSales #SalesStrategy #Prospecting #SalesTips #SalesSuccess #TechInSales #SalesLeadership
