Exclusive Excerpt from "The Essential Fundraiser's Handbook" - Introduction

My mission is simple: to save giving.

Why?

I believe the work nonprofits do, in general, is critically important for the millions of people and programs they serve (and, in turn, the world). I also believe research, in general, doesn’t lie. Research has shown an ongoing decline of donors and fundraising revenue over the last decade. Each time new statistics are released, the nonprofit industry seems shocked, but it’s clear to me and others that a comprehensive “reboot” of the way we do fundraisi...