Some People Prefer Spurious Specifications

Some specific research news (note: this news is not new) about specifications: “Specification Seeking: How Product Specifications Influence Consumer Preference,” Christopher K. Hsee, Yang Yang, Yangjie Gu, and Jie Chen, Journal of Consumer Research:, vol. 35, April 2009, pp. 952-956. (Thanks to Charles Bergquist for bringing this to our attention). The authors, at the University […]