Exit Velocity: Press Release

One of my very important but also very difficult to-do’s in marketing Exit Velocity was a twofold affair: (1) writing a press release; (2) deciding how to send it out.

For all practical purposes, I had never written a press release before. When my first and second (and maybe even third) Research Notes for Women at Play volumes came out, I wrote an announcement and posted it on my web page as Press Release for Research Notes, or something like that. But I don’t recall searching for newspaper d...