Episode 368 – Written Word Media with Clayton Noblit

Mark has a chat with Clayton Noblit, a senior marketing manager at Written Word Media.

Prior to the interview, Mark thanks Patrons, welcomes a few new Buy Me A Coffee buddies, shares a personal update, and shares a word from this episode’s sponsor.

episode’s sponsor.

Learn more about this self-publishing/WIDE-publishing focused cruise.

In the interview Mark and Clayton talk about:

What Written Media is (a book marketing/promotions company)Clayton’s personal background as a marketer, and a big reader, but not an authorThe purposeful design of the Written Word Media dashboard to help authors schedule a marketing promotion in about 20 minutes then get back on to the other parts of their dayThe various Written Word Media reader-facing brands: FreeBooksy, BargainBooksy, Red Feather Romance, New in Books, and AudiothicketTheir partnerships with other reader promo sites like eReader News Today, Book Barbarian, Hello Books, and othersThe strategy of promo stacking by spreading marketing promotions out over a series of 3 to 5 daysHow the Facebook Ads and Amazon Ads support at Written Word Media worksThe Written Word Media membership levels (Gold and Platinum) which offer a 10% discount on booking promos as well as additional exclusive promotion options and savings on other third party servicesThe Limelight feature promotion option available for membersThe content that appears on the Written Word Media blog, including regular surveys of authors and industry trendsA few of the responses from a survey conducted in late 2023A discussion of author’s perceptions of AI and social mediaThe importance of diversifying instead of being reliant on a single platformAdvice Clayton offers to authors working on promoting and marketing their books

After the interview Mark reflects on just how much Written Word Media has grown over the years, by listening to authors, and adding tools and options to allow for greater efficiency in marketing. He also notes how authors are becoming more professional in their approach of planning ahead, and admits to not being as good at making those plans as he’d hoped.

Links of Interest:

Written Word MediaEP 008 – Author Promotions with Ricci Wolman from Written Word MediaEP 185 – Promotion Results and AnalysisEP 285 – Written Word Media’s Top 10 Publishing Trends for 2023EP 342 – Publishing Trend Reflections for 2024DropCap MarketplaceUse coupon STARK20 to get 20% offCruising WritersBuy Mark a CoffeePatreon for Stark ReflectionsHow to Access Patreon RSS FeedsAn Author’s Guide to Working With Bookstores and LibrariesThe Relaxed AuthorBuy eBook DirectBuy Audiobook DirectPublishing Pitfalls for AuthorsAn Author’s Guide to Working with Libraries & BookstoresWide for the WinMark’s Canadian Werewolf BooksThis Time Around (Short Story)A Canadian Werewolf in New YorkStowe Away (Novella)Fear and Longing in Los AngelesFright Nights, Big CityLover’s MoonHex and the CityOnly Monsters in the BuildingThe Canadian Mounted: A Trivia Guide to Planes, Trains and AutomobilesYippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard

Clayton Noblit is a senior marketing manager at Written Word Media. He is passionate about helping authors find their readers and finding ways to sell more books. When he’s not working, he enjoys spending time with his family, playing sports, and making beverages.

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0