The Next Generation of Political Polling Is Asking AI to Simulate Human Voters

Have you ever picked up the phone to answer a call from a pollster? I can probably guess your answer, and that’s not uncommon. A tiny fraction of people actually answers those calls, which creates a predictably skewed result if political campaigns are truly relying on those calls to generate any useful insight. The modern solution to this that some researchers are advocating is to just have pollsters “call” artificial intelligence simulations of voters instead.

In early testing, these si...