There’s Nothing Wrong With You

When we buy something, it’s not necessarily about the *thing*. Oftentimes we are buying into a story about ourselves; namely, what we simply must fix as we seek to get one step closer to our aspirational, perfect-world self.

Important truth time: You are not a perpetual self-improvement project, and no product can fix what was never broken in the first place. On today’s show: A conversation with author Cait Flanders about why she broke up with self-help content and flaws-first marketing messages...