Upside Down or Right-Side Up?

Joe Moreno describes how Apple’s logo was originally right-side up to the onlooker, but switched to be right-side up to the user, before switching back to favor the onlooker:




[The] design group noticed that users constantly tried to open the laptop from the wrong end. Steve Jobs always focuses on providing the best possible user experience and believed that it was more important to satisfy the user than the onlooker.



Obviously, after a few years, Steve reversed his decision.



Opening a laptop from the wrong end is a self-correcting problem that only lasts for a few seconds. However, viewing the upside logo is a problem that lasts indefinitely.




Skim the comments for banter discussing whether or not Steve’s reversal was the right thing to do.



/via Hacker News

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Published on May 22, 2012 08:44
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