What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?

This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself. Criticism aside, awards have always been meaningful to celebrate great work and motivate creative people … but the problem is that in past years most Cannes award-winning campaigns quickly seem to disappear. As McCann Worldgroup Chief Strategy Officer Jitender Dabas explains:

“Celebrated ideas frequently get shelved. Creators chase the next big...