The 5 Essential Sections In a Short Business Book
If you have read any of my short business books, like The 100-Page Book or The Magic of Short Books or listened to my podcast, you know I have developed my own brand of what I consider the ideal type of short business book for business owners and corporate leaders to publish—the shook
(short helpful book).
A shook is my personal "recipe," which I developed over years, for a short business book that uses a foundation of proven direct response marketing principles to craft the perfect lead generation book or positioning book for business owners, entrepreneurs, and corporate leaders.
While there are many unique characteristics of a shook, one of the most important is the content structure I recommend 100% of the time. At a high level, here is what the sections of your short business book should look like:
Here is a brief, but helpful description of each of these 5 essential short business book sections:
1-Cover Content: This is the content on the front, back, and spine of your short business book and consists of things like an attention-grabbing pre-title, title, and sub-title, plus a back cover description.
2-Front Matter Content: This content includes all the content and chapters that precede your main subject matter of your short business book. I recommend all my clients include a Reader Bonus offer, a “Who Should Read This Book?” chapter, a “My Promise to You” chapter, and finally an Introduction. You can get more details by reading this article.
3-Main Matter Content: This is your short business book’s primary content and focuses on all the important topics you want to cover in your book. In a shook, I typically recommend 5-7 chapters that are about 1,000-1,500 words each. You can get more details by reading this article.
4-The Bridge Content: This is unique to a shook and it is the transition section of a short business book from “helpful information” to “positioning you and your business. In a shook, there are three chapters I recommend, including a “Who Relies on Me/Us” chapter, a “Special Sauce” chapter, and “The Next Step” chapter. You can get more details by reading this article.
5-Back Matter Content: This section is at the end of your short business book and may include your biography, frequently asked question chapter, glossary of important terms, and a Reader Bonus reminder offer.
If you read The Magic of Short Books or The 100-Page Book, you will see exactly how I use each of these five essential sections of a short business book to help my readers and give them a clear path on what to do next.
Guiding your readers and giving them a clear "What's Next" pathway is a crucial part to turn your short business book into a business-building, authority-elevating, profit-producing asset for your business.
If you would like to put my decades of experience into your short business book effort, schedule a Short Business Book Brainstorm with me.
Mike Capuzzi Business Growth Opportunities:I'm pleased to offer you three unique opportunities to stand out, elevate your business, and attract more of your perfect customers (clients, students, patients, etc.):
1-Read my short, helpful books.
2-Listen to The Author Factor Podcast. Each episode is packed with real-world, helpful tips to leverage a book in your business.
3-Work with me to publish your short helpful book. I enable business owners, entrepreneurs, and corporate leaders to publish the ideal “customer-attraction” short book in less than three months. Want to discuss how?
Schedule a Zoom meeting with me here.
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