How Do I Get Buy-In?

Buy-In: To Own it

When teams distrust their leader and can’t get on board with the instructions they give, people feel that it’s time to get another leader. When the leader talks too much and promises this-and-that and doesn’t deliver, it’s very hard to get buy-in. Why?

John C. Maxwell writes, “Every message that people receive is filtered through the messenger who delivers it. If you consider the messenger to be credible, then you believe the message has value.”

James Kouzes and Barry ...