Book Marketing Based on Your Personality

by Susan U. Neal RN, MBA, MHS @SusanNealYoga
Writing and publishing your book is just the beginning of an author’s efforts. The other half is book marketing. There are numerous ways to market your book. Choosing strategies that align with your personality can lead to outstanding results.
Marketing Based on Personality
For those who like to be in the spotlight, public speaking, radio, podcast, and TV appearances work well. So would conducting in-person book signings and events. These strategies allow you to shine in front of the audience. Whereas an introvert may be more comfortable writing a guest blog or magazine article versus speaking in front of others. These methods allow you to share your message without the pressure of public speaking. Matching your marketing approach to your personality helps you present your best self and make your marketing efforts more effective.
In addition to marketing, an author should measure the results of each marketing tactic. Usually TV provide the broadest coverage. However, in person speaking events can lead to significant book sales. With each marketing tactic track your book’s Amazon rank through the Author Central portal and determine how many book sales occurred within a few days of the event to see which strategies work best. This data-driven approach allows you to focus on the most effective marketing methods in the future. Without scientific data you randomly perform tasks without knowing which one provides the best results.
Christian Authors Network (CAN) Excellence in Marketing Awards
The CAN excellence in marketing awards provides a fantastic opportunity for authors to evaluate their marketing efforts. Sometimes we need an accountability partner to perform difficult tasks. Considering entering this award your partner. Christian authors are invited to submit their marketing endeavors annually in September via  https://christianauthorsnetwork.com/marketing-award/ . Start tracking the results of your marketing now to be ready to enter the awards. 
The benefits of entering these awards are significant for the winners. The top-place winner receives a $1495 publicity package from the esteemed Jones Literary agency in Nashville, Tennessee. The three first-place winners win a publicity packet including a book announcement sent to 15,000 Christian readers, 1400 Christian retailers, 400 media, and 300 book review bloggers. And they will be featured on a CAN blog tour and receive Celebrate Lit’s Social Media Building Giveaway Share Promo. Award trophies and certificates are also presented.
Christian Authors Network (CAN) celebrates the book marketing ingenuity of the winners of the 2024 CAN Excellence in Marketing Awards. 
Christian Authors Network 2024 Excellence in Marketing Award Winners

 

Category

Place

Book or Ministry Title

Author 

NONFICTION

Broadcast Media

1st

GodPrints: Finding Evidence of God in the Shattered Pieces of Life

Jenny Leavitt

Broadcast Media

2nd

Launch of third Book in Unseen Series, Nobody Sees This Creation

Paul Renfroe 

Broadcast Media

3rd

Bridge of Love: 30 True Stories of Faith in Action, Marketing Plan Book #1

Pamela Walck

FICTION

Broadcast Media

1st

The Wise Man: A Novel

Michele Chynoweth

Broadcast Media

2nd

Nuggets For Thought A Mother and Daughter's Collection of Poems, Reflections and Flash Fiction About the Life They See

Lyvita Brooks

NONFICTION

Web Presence

1st

Dear Food, I Love You. I Hate You. Don't Leave Me!

Julia Fikse

Web Presence

2nd

Nobody's Mother: Artemis of the Ephesians in Antiquity and the New Testament

Sandra Glahn

Web Presence

3rd (tied)

Unstick Your Mind

Mimika Cooney

Web Presence

3rd (tied)

Praying Personalities: Finding Your Natural Prayer Style

Janet McHenry

FICTION

Web Presence

1st

I Can't Believe They're Gone

Karen Brough

NONFICTION

Physical Media

1st

Annual Conference Campaign

Cecil Taylor

Physical Media

2nd

Art for the Soul: Growing Your Faith Through Creativity

Kelly Brinkmann

FICTION

Physical Media

1st

Shine On Musical Storytime - "Be Still ~ A Mother's Lullaby"

Karla Bauer 

Purposeful in its mission, the CAN Excellence in Marketing Awards aims to spotlight and inspire exceptional marketing efforts among Christian authors. In the realm of Christian publishing, excellence in marketing achieves greater visibility and impact on furthering the kingdom of God.
TWEETABLEBook Marketing Based on Your Personality from @SusanNealYoga on @EdieMelson (Click to Tweet)
Susan U. Neal, RN, MBA, MHS: Susan’s mission is to improve the health of the body of Christ. She has her RN and MBA degrees, as well as a master’s in health science. She is a CERTIFIED HEALTH AND WELLNESS COACHwith the American Association of Christian Counselors. She published five books, the Selah award winner 7 STEPS TO GET OFF SUGAR AND CARBOHYDRATES, CHRISTIAN STUDY GUIDE FOR 7 STEPS TO GET OFF SUGAR AND CARBOHYDRATES, HEALTHY LIVING JOURNAL, SCRIPTURE YOGAa #1 Amazon best-selling yoga book, and YOGA FOR BEGINNERSwhich ranked #3. She published two sets of Christian Yoga Card Decks and two Christian Yoga DVDs that are available at CHRISTINAYOGA.COM. Her digital product HOW TO PREVENT, IMPROVE, AND REVERSE ALZHEIMER’S AND DEMENTIA is a great resource. To learn more about Susan visit her website SUSANUNEAL.COM You can also connect with Susan on FACEBOOK, TWITTER, and INSTAGRAM.