The Community Funnel: A High-Level Overview of How to Monetize

Neville Medhora recently tweeted an image of a Community Funnel, a term coined by Richard Patey…

A high-level overview of how to monetize:

Posting on Social –> Newsletter –> Community –> Larger Projects

We’ve featured Richard Patey previously when…

He Built a $10K/Month Newsletter in 10 Months

Richard is quick to adapt to changes in the industry. He has built and sold content sites and newsletters, and now he’s focused on communities

As well as building his own community, Richard offers a service where he helps subject experts build a community.

Here’s how he describes the Community Funnel approach…

We launch and run a newsletter on beehiiv, leveraging ‘Boosts’ to get a % of your ad spend back.

(Boosts are paid recommendations from Beehiiv that are shown to all of Richard’s new subscribers. If people sign up to his recommendations, Richard gets paid )

We then build you out a paid Skool community with the aim of making ad spend profitable – consider this the modern day tripwire.

Finally we use the community to generate leads who book discovery calls for high ticket services.

At the end of this you have a newsletter with engaged subscribers, an active community that sees you as the expert in the field, and you an automated system that drives clients.

Seems like a smart way to monetize your expertise, nothing too complicated there.

Could you give this a try yourself?