How to create software quality.

I’ve been reading Steven Sinofsky’s Hardcore Software, and particularly enjoyed this quote from a memo discussed in the Zero Defects chapter:

You can improve the quality of your code, and if you do, the rewardsfor yourself and for Microsoft will be immense.The hardest part is to decide that you want to write perfect code.

If I wrote that in an internal memo, I imagine the engineering team would mutiny, butsoftware quality is certainly an interesting topic where I continue to refine my think...