Strategizing

 

Terry here with this week's question: What’s your social media strategy? Do you try to promote a brand or a reputation? 
There used to be something called "platform." These days it's called your "brand." Which makes me think of cattle. And "brand new." And "What brand of toothpaste do you use?" 
 Alas, if you're reading this for advice, you can stop here. In truth, I have no social media strategy. I can't think of my books in terms of "brand." When I try to do self-promotion on Facebook or ...