A Quick Google Search Led to His $30K/Year Side Hustle

Marshall Atkinson attended a conference last year where one of the speakers Brian Fanzo talked about Midjourney, the AI image generation tool
Marshall writes…
Brian wasn’t even off the stage when I thought, “What professional graphic designers need is a newsletter to educate them on how to use Midjourney. Let’s reduce the friction of getting good results. THEY NEED THIS.”
From my seat, I Googled “Midjourney newsletter.”
There wasn’t one. Zero. Zip. Nada.
It was my ‘holy cow’ moment. I exclaimed, “That’s it!” Anyone around me must have thought I was odd.
That night, I wrote my business plan for the newsletter in my hotel room. From then on, I was on a mission.
Marshall quickly launched his Midjourney Experience newsletter
Luckily…
I already had a mailing list for drip marketing and social media – about 15K on all channels – so I announced it to them. I decided to publish weekly. Subscriptions are $12 per month or $100 per year.
Forty-three people signed up the first week, immediately making the project revenue positive (a little over $4K).
Goes to show the value of having an existing audience when launching a new product or service.
Although if you don’t have an audience yourself, you could always partner with someone who does
How Marshall has been growing his newsletter business…
Since the beginning, we have created videos to explain Midjourney creation techniques. We publish them on a YouTube channel that helps drive subscribers. Our latest work is editing these videos to use as Instagram, YouTube Shorts, or TikTok.
A year in, Marshall writes…
Last month, I published my 52nd edition of the newsletter. That’s right. One year.
We have 352 subscribers and are growing. Though some may say that’s not a lot, it brings in well over $30K a year and only takes me about two hours a week to assemble (thanks to my VA team).
… Now, if you Google “Midjourney Newsletter,” my creation ranks right at the top – without me paying for sponsored links.
I like how it all started with Marshall googling “Midjourney newsletter” and finding nothing.
You could google around for newsletters based on your own interests/skills/hobbies
If you can’t find a good one, that might be a gap you can fill and turn into a profitable business.
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