The Holy Sales Trinity How to Ensure Customer, Company, and You Benefit in Every Deal
In sales, it’s crucial to balance the interests of the customer, the company, and yourself. This is what I call the “Holy Sales Trinity.” Here’s how you can master this technique to create win-win-win situations in every deal:
Customer First, But Not at All Costs: While it’s essential to satisfy the customer, don’t cut your margins too deep. Remember, a deal where the company and you don’t benefit isn’t sustainable.
Company’s Needs Matter: Ensuring the company benefits from the deal keeps the business thriving. But, neglecting the customer’s needs can lead to long-term losses.
Mutual Benefit: Strive to make sure all three parties benefit. Sometimes, the balance won’t be equal, but each must gain value.
Trusted Advisor Role: If your solution isn’t the right fit, direct the customer to someone who can help. This builds trust and encourages future business.
Provocative Statement: In sales, a deal that doesn’t benefit all three parties is a bad deal. Balance is key.
How do you ensure that every deal you make benefits the customer, the company, and yourself? Share your strategies!
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