They Earn $45K Per Month Selling Code Templates
Ajay PatelCo-founder of ThemeSelection $45,000 monthly revenue Published June 6, 2024 by Fardeen KhanReviewed and edited by Niall Doherty Check out ThemeSelection, self-described as…
Fully Coded Dashboard Templates & UI Kits
To Kick-Start Your Next Project.
They basically offer templates to help you build apps and websites faster.
Co-founder Ajay Patel revealed in a recent interview…
We are earning around $25-$30k per month, with at least half of that coming from our three most popular products. That’s in addition to the $15-$20k that… we bring in from marketplaces each month.
So $40-50k in total monthly revenue 
Ajay explains how the business started back in 2011…
it was just the two of us — me and Vrushank Brahmakshatriya.
We were both working at a software company and realized that, while most products required a backend admin panel, there weren’t many solutions available.
It was really time consuming and repetitive for us to create UI for each project, so we got an idea: What if we create an admin panel & UI kits ourselves?
So they did just that 
We started by launching one product on Envato’s ThemeForest. That’s where we validated the idea, and we still sell $15-$20k/mo on marketplaces.
Looks like they bought the ThemeSelection domain in 2017.
That was key…
Launching our own platform, ThemeSelection, turned out to be a pivotal decision. It gave us complete control over user experience, pricing, and marketing strategies. That’s how we made it to where we are today.
Then in 2022…
We noticed that customers were working with multiple techs and were therefore interested in purchasing multiple products, so we came up with the idea of the Big Bundle.
Basically, our customers can get all of our premium products for roughly the price of two products. It’s good for the customer, and it brings in 40-45% of our total earnings.
Marketing…
We focus on SEO to maximize organic traffic for our products… our team determines the keywords to target by identifying search terms that are relevant to both our audience and our product solutions.
Another SEO play is that we create free tools for designers and developers, like Free UI kits and a Bootstrap 5 CheatSheet. These are win-wins that generate a lot of relevant, high-quality traffic.
Other than SEO, we put a lot of time into developer- and designer-oriented communities and platforms like DevTo, Medium, and Hackernoon. Creating content and engaging in these communities has significantly boosted our brand recognition.
Thanks to those efforts…
Our traffic is currently about 280k/month, and 40% of that is from organic search. Another 42% is direct.
This story is another good example of someone coming up with a winning business idea via their 9-to-5 job 
Ajay and his co-founder noticed an inefficiency while working at a software company, and built products to address that.
They stuck with that idea for several years and grew it into a business that earns $500K+ per year.
What inefficiencies have you noticed in your work, past or present? 
Could you build a business out of that?
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