When Art Becomes A Business

I’ve been thinking about this for a long time. And I’m not sure if its an American Capitalism (should be capitalized right?) thing, or a global disease but…at what point did we stop valuing art and creation if it wasn’t…profitable?

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I’m an anthropologist at heart. It started when I couldn’t put down the Clan of the Cave Bear series at 12 and continued on through college and my degree, and until…well, yesterday when I read a really cool article about a new Neanderthal skeleton that was recently reconstructed…why does it matter?… well…”Anthropology encourages us to extend our perspectives beyond familiar social contexts to view things from the perspectives of others”. Where was I? Oh yes…art. Humans and art. Do you know how long we’ve been creating art? Paintings on walls, carvings from stone, beadwork, intricate clothing, papyrus, plays (both tragic and humorous…), STORYTELLING…

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The point is, humans were born with divine mental capacity. And it extends in times of plenty and scarcity to provide sustenance in a form of mental fulfillment. Then…I dunno…hustle culture happened? Capitalism happened? 1970’s parents started scoffing over martinis that so-and-so’s son wanted to be an *gasp* artist…and what a dreadful shame? That someone would chose to create new and innovative and truthful things over…stamping letters and creating spreadsheets? Because…well…art has no… no money in it.

These birthing pains gave way to an entire generation of people who were forced to work at acceptable jobs and “dabble” in art. Which gave way to people “hustling” in their art and marketing the shit out of their soul’s best guess of humanity, to make it ‘real’ by turning a dollar sign. This is where we are. Art has been reduced to…a commodity. And if it doesn’t sell…it isn’t worthwhile…

There are countries that don’t charge artists taxes. Did you know that? That if they’re producing art (writing, painting, illustration, music, etc.) they are exempt from the toil of paying their country extra money. Why? In America that would never fly! Why should they be off the hook

Let me ask you…What do you do in your free time?

You don’t work more. You don’t put out more spreadsheets, or call more clients, or cut more hair, or take an extra shift for fun…you read. You…go to museums…you watch plays…you visit the botanical gardens… you go to a movie. These little “acts of joy” sometimes even keep you from jumping off a bridge. They inspire your mind, they take you out of the daily grind and…hustle.

…is that not of value? Does feeding your soul not count as a necessity?

I’m on a soap box, I get it. You’ve probably stopped reading. But in case you haven’t, please consider

…humanity has survived and thrived because we have had more than just survival to aim for. There is joy and purpose to feast off of. Art makes life. In the event of an apocalypse… could you even imagine not trying to save the art, the books, the music… the decadent history (and prehistory) of the humanistic howls into the universe that scream… “we are here and we feel”?

What is there to appreciate beyond it? Art brings us together, it connects us, it’s a shared experience and a deeper rooted truth than almost any paycheck. And yet…it has been reduced to: how many followers, how much in royalties, how many people ‘liked’ it, how many people went to your show, what the script writer made and if they have potential for more (we don’t pay if you don’t have at least three seasons)…

I beg of you, if you have funds in the strapped and dystopian financial climate that is America now… support your artists. They don’t even have to be me. Just…find something that you love, that moves you and…tell the artist, write them, speak to them, throw some money their way. Remind them…They are important. They are the story up on the wall of a cave…that proves a defiant resistance to the endless march of time. The voice in the dark, the color in the black and white that speaks; we are here.

We were here.

Art matters. And the only people telling you it doesn’t, are the people that cannot profit from it.