Elsewhere We Go to Bid: Talking with Elsewhere Editions About Their Singular Auction

It’s tough out there for a little press. News, attention, and maybe even publicity has a tendency to center on the big guys. Your Macmillans and Scholastics. Your Penguin Random Houses and Simon and Schusters. Your Harper Collins and Hachettes. If you’re small, select, beautiful, and unique, getting librarians and booksellers to notice you can be a smidge on the tricky side of things. So how do you go about raising money for your crucial funds? It’s not like you can auction off your office f...