Uber Caregiver Is a Golden Opportunity … If They Get It Right

Earlier this week Uber made an announcement about their future roadmap of offerings and the one getting the most attention is the ability to book a shuttle with friends to attend a concert or some other live event. The announcement that should be getting the most attention was mostly ignored.
Uber Caregiver is a new feature of the app that will allow caregivers to create a secondary account where they can organize rides on behalf of someone else, and eventually use this service to organize grocer...