$6000/Month From Her Niche Crochet Blog

Arunima Goel is the founder of KnitterKnotter, a website all about Tunisian crochet
In a recent interview, she reveals…
On average, I make around $6,000 per month, with most of it coming from pattern and course sales.
The origin story…
I learned how to crochet when I was in high school but I didn’t really do much with it until about 15 years ago, when I picked it up again and re-taught myself using YouTube videos.
Then…
KnitterKnotter happened by accident, when my husband and best friend encouraged me to share my crochet work with others.
I’ve been a full-time crochet designer for a little over 5 years now. I focus on Tunisian Crochet, which has been picking up in popularity lately.
Arunima started sharing her work on social media, and her audience began to grow
Before she monetized…
The next step was to pick a niche, and I found that the crochet community had a lot of well-established designers. Finding an audience in that space would not be impossible, but it would be very hard, so I decided to focus on Tunisian Crochet instead.
To make money…
I considered selling crocheted products, but I quickly realized that it wasn’t a very scalable business model, so I shifted my focus to creating and selling crochet patterns instead.
However…
I didn’t make any money for the first 3 years, but the business has grown significantly in the last two years.
To the point that it’s now a $6k/month business
Arunima’s main marketing strategy is…
… building relationships and keeping customers engaged. Repeat customers are most valuable to me. I focus on connecting with my audience as much as possible…
One strategy that has been very successful over the years is to host a yearly crochet (called a Crochet Along, or CAL) event, where people crochet a product together over the course of a year.
Her advice for others…
Prioritize progress over perfection. It’s okay to start small and improve over time.
I like how Arunima’s business is built on something she enjoyed doing as a teenager, and got back into as an adult.
Could you do something similar with an old hobby?
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