We can do better than recycling

The ‘three Rs’ are well lodged in people’s brains when it comes to waste. As public messaging goes, reduce, reuse, recycle been rather successful in its reach – so it’s unfortunate that it isn’t actually understood. That’s according to research by Keep Britain Tidy and partners.

“Recycling is firmly engrained in people’s minds as the best thing they can do to reduce the environmental impact of the things they buy,” they say, and that is certainly borne out by the conversations I have on the ...