Taylor Swift & Sarah J. Maas's Market-Breaking Intersection

Disclaimer: I’m not a Swiftie.

Having to disclose that ethos at the top says plenty about the tricky lines of Taylor Swift’s fans and their reputation. They are willing to go to the ends of the earth, online and in person, no matter the social or financial cost.

My history with Taylor, for context, is this: I listen to the albums on their release days. I have a couple of Swift-specific text threads for same-day song reactions. In middle school, I played the Fearless CD in my bedroom during playda...