Identity Designed #005

That new book I mentioned last time out... Delighted to have partnered with Rockport to get my next title on the market, Identity Designed: The Process.

For my last book, ID, sixteen top studios were interviewed, with each sharing best-practices for working with clients and developing strong, enduring visual identities.

This one takes a different approach.

Divided into four sections — research, strategy, design, and implementation — The Process is filled with lessons from my almost two decades in b...