Why do Stories Work the Way they Do

In the past few days, I have written about the importance and power of stories and how important telling stories can be for leaders. Today, let’s explore why stories work. What is it about stories that make them such great transport for ideas and help shift states. For us to understand why stories work, we need to first understand how our brain works. There are two important properties of brain that are relevant for us in understanding why stories work. Brains are pattern matching machines Every...