The magic of dynamic pricing

Status quo seekers in publishing are now talking about delaying Kindle and other ebook editions of their new books. The idea would be to come out with a hardcover, then a few months later an ebook, then a year later a paperback.

This is lame-brained thinking on many levels, one involving teaching the market a lesson. Leaving that aside, it ignores the magic of dynamic pricing.

When you produce a physical good like a book, it's really hard to change the price over time, especially if there are r...

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Published on December 10, 2009 13:17
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