START WITH WHY Book Summary

I find that anytime time I meet someone new, there will inevitably come a point in the conversation where they ask, “What do you do?”

This can be a good question to get to know someone. However, I think there is a better question you can ask when meeting someone for the first time. Instead of asking someone what they do, you can ask why they do it. 

In his book, Start With Why1 (2009), Simon Sinek writes, “People don’t buy what you do; they buy why you do it.” Essentially, why we do wh...