Sustaining Success: A Follow-Up on the “Fireflies” Direct eMail Book Promotion
In a previous blog post, I shared the excitement surrounding my direct email campaign for my book, “Fireflies.” The response was immediate, and I promised to keep you updated on the journey. Well, here we are, with some exciting insights to share.
Let’s dive right in.Since the inception of “Fireflies” earlier this year, we’ve been diligently tracking its performance. Like any author, I’ve experienced the highs and lows of sales rankings. But with the recent direct email campaign, the trajectory shifted dramatically.

The first chart I’ve shared details the sales ranking of “Fireflies” since its release in January of this year. Initially, there was a steady decline in interest, which is not uncommon for new releases. However, the launch of our direct email campaign acted as a catalyst, breathing new life into the book’s visibility. Now, onto the second chart, which provides a closer examination of the sustained effects post-campaign.

Since the mail-out on March 27th, “Fireflies” has continued to shine brightly in terms of sales and visibility. This sustained buzz is a testament to the effectiveness of direct email marketing efforts.
One question that arises is whether the campaign affected Amazon algorithms.While we can’t definitively say, the evidence strongly suggests that it did. The sustained sales and increased visibility indicate that “Fireflies” caught the attention of Amazon’s algorithms, leading to improved rankings and exposure.
So, what’s next for “Fireflies”?Well, we’re not resting on our laurels. Building on this momentum, we’re exploring new avenues to reach even more readers. From social media campaigns to collaborations with book clubs, the journey is far from over. A new book launch promotion will be starting on April 30th with an extended reach across multiple direct email platforms. The projected audience could exceed 800 thousand targeted readers! I’ll update you on the results of this new campaign once it is completed.
In conclusion, the recent promotion for “Fireflies” has been nothing short of a triumph. It’s not just about boosting sales; it’s about igniting a passion for storytelling and connecting with readers around the world.
Thank you for being part of this incredible journey.
K.D.