Maximizing LinkedIn for Business Growth: Insights into Effective Marketing Strategies

LinkedIn has emerged as a powerhouse for connecting with potential customers. Key to successful LinkedIn strategies is active involvement from organizational leaders.

On the latest episode of Mastering Modern Selling, CoLab Software Chief Marketing Officer MJ Smith joined Tom Burton and Carson V. Heady as they explored strategies for executive presence and sales and marketing partnership.

MJ emphasized their CEO’s impact, revealing that a whopping 19% of qualified leads stemmed from CEO activity on the platform. By aligning a company’s story with audience needs, and infusing authenticity into content, deeper connections with the audience are forged.

Furthermore, successful collaboration between sales and marketing is essential for navigating today’s marketplace. Mastering this alignment positions organizations for sustainable growth and competitive advantage.

“Part of it is just human-to-human connection at scale. Showing the human side of yourself is what prompts that connection.”
“Dominate one channel. Really focus your resources on that one channel… and it’s about both reaching new people and increasing the quality and depth of content.”
“The company page itself should function as a digital business card. What kind of content is on there for them to see?” – MJ Smith

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