Meet Tupperware: The Slowing Fading Brand That Should Have Won the Nostalgia Trend

Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities for women to run and own their own businesses were rare. Today the company is in rapid decline and the public shift away from plastic food containers is only one reason for it. A larger reason is the brand’s steadfast refusal to update its product line or direct sales-centric business model.

As it stands, the slow dem...