Content Development Tools For Authors & Content Creators

Hey #writingcommunity and fellow #booklovers, would love to do a #ShamelessSelfpromoSunday and support my fellow authors. I love seeing how creative writers can be when making promo trailers or marketing content for their books.

As a content developer, I often get asked how I create some of my social imagery and videos. Here are some of my favorite tools I often use in conjunction. As a videographer and video editor, my go-to used to be Adobe Premier Pro and After Effects. But since we’ve gone so mobile, I do not use those for social video creation.

I use the following:

• Canva Pro: I've designed over six hundred images and videos on Canva. Yep, they reward you and tell you how many photos you created.
• I love Canva Pro because it offers easy-to-use templates that make a novice look like a legit graphic designer without needing all the experience and schooling. Once you go pro, it’ll spoil you, and you’ll never want to go back. Canva Pro offers stock b-roll footage that would be expensive if you went elsewhere. The fact that they include it in the price is a bonus.
• CapCut Pro is worth the price, too. I love their transition and animated effects that turn ordinary photos and images into a more eye-catching ensemble. You can do a lot with the CapCut free version, but some of the font captioning and effects lure people into watching your video, which is the whole point.
• Text Art Pro app is an image and text only app with a bunch of free gorgeous stock images and fonts. It is more for typography posts. I use it a lot for Threads. But for TikTok videos and Instagram video posts, my go-to are Canva Pro + CapCut Pro.

Here’s a fun book teaser video I created in both Canva Pro and CapCut Pro. Feel free to share your book trailer, book links, or anything else. I love to support and uplift fellow authors.