Can SEO writing ruin your prose style? And why Bill Bryson can call a book Wubberhumptimuph and you can’t

I’ve had this question from Mark…. This question has been bouncing in my brain ever since the digital revolution began and especially after working for various publishers that asked me to help them with social media and website text.  Do you think that being forced to focus on SEO when writing articles, promos, headlines etc… Continue reading Can SEO writing ruin your prose style? And why Bill Bryson can call a book Wubberhumptimuph and you can’t