SOCIAL MEDIA STRATEGY FOR DUMMIES

Yeah, it's that simple.

Kathy was the Digital Marketing Specialist in the company I was working for, some years ago. (Her name wasn’t really Kathy, but let’s just call her that). She was focused, hard-working, and frustrated. I can’t recall it perfectly but I believe she didn’t last long in that job. The reason was too much pressure from the upper levels.

I remember her being called and asked every two hours by our superior, or even the CEO of the company, to grow the company’s followers on soc...