Apple and Google: Perhaps the fastest pursuer

Rarely has there been a technology that all major tech companies have jumped on as quickly as artificial intelligence: Microsoft is funding OpenAI and thus ChatGPT, Google wants to improve its search with the AI model Gemini, Meta has published its Llama model as open source Amazon is supposed to let retailers create their product pages with AI, and chip manufacturer Nvidia is earning a golden chip with all the hype.

Are you missing a company from this list? That’s right, Apple. Little has been heard of an AI from Cupertino so far.

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