His Dumpster Website Makes $2.1 Million a Year

Ian HechtFounder of Dumpster Rental Enterprises $2.1 million annual revenue Published March 18, 2024 by Fardeen KhanReviewed and edited by Niall Doherty

At the 27-minute mark of a recent episode of the My First Million podcast, Sam Parr talks about a business called Dumpster Rental Enterprises …

Founder Ian Hecht apparently learned a bit about search engine optimization (SEO) and web design from building a few websites, none of which really took off.

Then, as Sam explains…

Ian was trying to rent a dumpster and he started looking up the best vendors to find in order to bring a dumpster to his house…

He meets this guy and the guy’s like, “Dude, I don’t know how to do any of this SEO stuff, but I know all these vendors that are similar to me.”

Ian is like, “Well, can I have the vendors? Maybe we can work out a deal where I’ll pay you for giving me this vendor list.”

So he does that, and after two years, he builds this website called dumpsterenterprises.com

Looks like the site launched in 2021

On the podcast, Sam revealed some of the numbers that Ian shared with him…

In year two of the business, he did $2.1 million in revenue…

It looks like he only spent $26,000 in advertising and marketing, so he’s not spending that much money on ads, but some money on ads.

Pretty much all Ian’s traffic is coming via SEO…

You type in which area code or zip code you need a dumpster in, and then [Ian] forwards that lead to a handful of vendors or dumpster providers that he has vetted.

They pay him, let’s say, $100 for that lead. He’s able to profit $50 because that’s how much it costs him to get the leads.

Sam quoting Ian…

This is a business that didn’t take me a long time to set up… 

I work a few hours a day and I travel a lot. It’s kind of a business that’s been on cruise control a little bit.

The business might not have taken long for Ian to set up, but I’m guessing he worked his ass off for the first couple of years before he was able to put it on cruise control.

Also, this reminds me of the Miao Rios story we shared recently…

Ranking & Renting Simple Websites For $1000/Month

She took a more diversified approach, doing lead generation for different industries via multiple sites.

But the idea is essentially the same

Pick a niche (based on keyword research)Set up a websiteTarget local keywords for that nicheRank well for those keywords (a lot goes into this)Capture and sell leads to local service providers

Sounds like Ian found a nice shortcut by buying a list of vendors and a warm introduction, so he didn’t have to spend lots of time doing cold outreach and convincing people to work with him.

There’s that saying: it’s not WHAT you know, but WHO you know.

But really it’s both, knowledge + connections =

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