Perseverance and Luck—Advice from Shawn Warner

An author sits at a table in a grocery store, trying to sell his book. He’s sat there for hours, ready to sign books for buyers, but few stop to talk, and even fewer to buy. At last, one man does stop, and offers to post a video of the author on TikTok. Soon after, the post goes viral and book sales soar.

Luck?

You may regard that author as the luckiest writer alive, the chance winner of some literary lottery. But I’ve left out parts of Shawn Warner’s story. He might well agree with a q...